Jacob Alley, Marketing Specialist

Written by Jacob Alley.
2110 Thesis Circle, Raleigh, NC 27603

Career Goals

I am an emerging marketing professional offering two years of experience in forecasting, project management and strategic planning with top-notch analytical abilities. I am a creative and engaging writer who is both knowledgeable about marketing campaigns and proficient in proactively monitoring trends. Upon entering the job market, I am highly interested in the entertainment industry, particularly music and streaming.

Skills

Programming Languages

Platforms

Operating Systems

Soft Skills

Work Experience

Time Name Location Title Responsibilities Contact Information
4 months Etix / Rockhouse Partners Morrisville, North Carolina Marketing Intern Updated clients' customer marketing databases using data pulled from ticketing reports; Advertised upcoming shows and events to ticket buyers via email blasts; Increased traffic and revenue by optimizing ad plans with search engine keywords Sammie Stiehle, sammie@rockhousepartners.com
5 months FatCat Strategies, LLC Raleigh, North Carolina Digital Marketing Intern Wrote and scheduled posts for multiple clients' social media accounts including Twitter, Instagram and Google My Business; Increased traffic by engaging with customers through promotion of marketing efforts and branding on all social platforms; Improved search engine placement by creating Search Engine Optimized content for client websites Madison Creech, madison@fatcatstrategies.com
3 months North Carolina Department of Transportation Raleigh, North Carolina Public Relations Officer Crafted news releases to be distributed to the media and the public; Analyzed social media content surrounding new product launch to understand public sentiment; Initiated communications plan for internal statewide campaign Tammy Stewart, tstewart@ncdot.gov
4 months North Carolina's Electric Cooperatives Raleigh, North Carolina Communications Intern Analyzed, organized, and strategized monthly newsletter content; Planned social media calendar/crafted weekly social media postings on official accounts; Served as a point of contact for the organization during natural disasters; Created communication strategy to be used as the basis of a major corporate project Lisa Crawley, lisa.crawley@ncemcs.com

Education

Time School Location Degree Earned/Major Concentration
4 years North Carolina State University Raleigh, North Carolina B.A., Communcation Public Relations

Achievements

Hobbies and Interests

References

Name Title Phone Number
Sammie Stiehle Marketing Specialist Available upon request
Madison Creech Social Media Specialist Available upon request
Tammy Stewart Director of Operations Available upon request
Michael Youth Government and Regulatory Affairs Counsel Available upon request
Lisa Crawley Communications Specialist Available upon request